At the moment, Sahara Reporters publisher, Yele Sowore appears to be the only presidential aspirant in Nigeria to have commenced a crowdfunding campaign ahead of the 2019 elections. Sowore set a fundraising target of about two million US dollars which he launched via crowdfunding site, Gofundme on the 13th of March.
Why It Matters:
Sowore is hoping to become president and understands that it is not cheap. He hopes to run a campaign “devoid of dirty money”, modeled after the Barack Obama campaign, which is a crowdfunding success story.
Worth noting is that, it has been about a month (28 days) since his presidential fundraising campaign launched online through the “Take Back Nigeria Movement”. At the time of filing this report, Sowore has raised about $12,003 from about 124 donors. Here are some of the key facts:
- The figure represents less than 1% (0.6%) of his targeted raise. Though this is only the first month of the campaign, but if this trend is sustained then Sowore is highly unlikely to hit his target.
- The average amount donated to the campaign is about $96.7. Sowore seems to be attracting a pool of middle-aged, middle-class donors from the Nigerian Diaspora, a demographic he closely identifies with. How much he can motivate younger – $5, $10 donors – to take action would make a huge difference in the coming days.
- The biggest donation received by the campaign so far is $1000.
Some of Sowore’s top donors include:
Deji Kolawole: $1,000. A unionist who was once former publicity secretary of PENGASSAN and a member of the Bring Back Our Girls Movement, Lagos Family. He is a contributor on the Sahara Reporters Platform.
Malcom Fabiyi: $500. Chief Operating Officer of Texas based firm Drylet, a wastewater remediation technology company. Fabiyi is a former president of the University of Lagos (UNILAG) Student Union and also contributes to Sahara Reporters.
Ehi Fred Oyabure: $300. A Senior Project Engineer at DORIS INC, an oil & gas facilities engineering company based in Houston, Texas.
Ernest Ahamioje: $300. He is an academic who is known as a philanthropist in Nigeria, using sports to empower underprivileged kids. He served as Nigeria’s Youth Ambassador to the United Nations in 2009 and is based in Atlanta, Georgia.