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Did Chicken Republic go too far with its Olisa Metuh ad? Here’s how people are responding

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Did Chicken Republic go too far with its Olisa Metuh ad? Here’s how people are responding

This publicity stunt by Quick Service Restaurant (QSR), Chicken Republic, on social media continues to be discussed one week after they shared it. So we have decided to ask the question: Did Chicken Republic go too far with this?

In the tweet above, the fast food outlet latched onto the recent allegation by the Economic and Financial Crimes Commission (EFCC), that the spokesman of the Peoples Democratic Party (PDP), Olisa Metuh tried to swallow a document containing his statement with the intention of destroying it so it cannot be produced or used as evidence in court. He has already been charged to court over the incident, and today (Friday), he was granted bail.

But still…
1. Is it wise for a QSR brand like Chicken Republic to throw itself publicly into a political matter like this, without fear of a possible negative backlash?
2. Remember that Metuh has denied the allegation – is this ‘shade’ at him fair in that sense, bearing in mind that one is innocent until a court says otherwise?
3. Would he have a case if he sues?
4. The brand has gotten a lot of talkability as a result of the advert, which is basically what it wanted, so can it be considered a win for them?

Here are some reactions to the move – good and bad:

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